Daniel S Peterson

Editor / Writer /

Marketing and Communications

Consultant

From an early career in advertising in his native Canada and then in Hong Kong with regional responsibilities, Dan moved to a corporate role with Hongkong Telecom in 1994 before going independent in 1998. Building on an initial focus in Telecoms/ IT/ Internet, his scope of work has grown to include banking and financial services, insurance, the energy sector, real estate, shipping and logistics, public transport, FMCG and pharmaceuticals, among others.

His experience encompasses strategic planning and implementation, new business models, brand development, bid documentation, product and service launches, annual and interim reports, and environmental and sustainability reports. He is actively involved in corporate and product communications materials, websites and social media (editing/ writing/ design and navigation), presentation materials for various stakeholders (investors, business partners, customers, employees), marketing, publicity, media relations and more.

An effective leader, a valuable team player and a proven performer who works to 'centre of excellence' standards and inspires others to do so, Dan has solid experience operating in virtual teams and across many cultures. He works on a project or retainer basis with a number of Fortune 100 and Hong Kong blue chip enterprises, supporting a range of clients of different sizes and types in Hong Kong and the region.